Organisations are now recognising the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between these two disciplines.
This new textbook is among the first to synergise marketing and SCM. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organisation.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that wants to understand the machinations of business at a macro level.
Existing supply chain management books focus on logistics, operations management, and purchasing. Sanders provides supply chain managers with a completely unique approach, presenting SCM from a balanced, integrative, and business-oriented viewpoint. Rather than examining SCM as an offshoot of other business functions, this book discusses it as a boundary-spanning function that is intertwined with other organizational functions. It contains extensive pedagogy and solved problems to make difficult concepts easy to understand. A rich set of current examples are also included to make the material more relevant. Supply chain managers will finally have a resource that takes the business perspective.
Quality Management in Reverse Logistics intends to develop, collect, examine and evaluate a number of quality management (QM) tools and techniques, which can be applied in practice in order to understand, review and improve any closed-loop supply chain process. In other words, the book aims to examine the existing relationship between various well-developed and thoroughly studied quality issues, such as QM, quality assurance, standardization of processes and statistical quality control and the emerging research area of reverse logistics. Quality Management in Reverse Logistics contains modeling and quantitative methods that could be used by practitioners and academics in the reverse logistics industry, as well as a thorough description of QM tools and techniques. The book leads the potential reader to broaden their scope of thinking and acting in the new, promising area of reverse logistics, where QM can be applied.
Is Logistics a science? - The importance and impact of logistics as a function which is critical to the success of companies, of entire industries, and even of nations competing in the global economy, is no longer questioned today. Logistics, within a few decades, has established itself firmly as a profession, an important field of sophisticated managerial practices, and as a large, powerful industry. But in the academic world the question of its status and identity as a science is still being debated. This volume aims to contribute to this debate in two ways: It offers a selection of "classical", in some cases hard to access original international contributions to the evolution of the field in one convenient volume of readings. As such, it should be useful to students of the field, to researchers, and to practitioners who are interested in tracing the logistical ideas and instruments they are using down to their conceptual "roots". Beyond that, by the arrangement and commentaries to the original materials, the editors are proposing their own innovative interpretation of the evolution and identity of the "Science of Logistics". It is an invitation to further debate the potential and future of logistics.
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