Organisations are now recognising the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between these two disciplines.
This new textbook is among the first to synergise marketing and SCM. Its holistic approach provides students with a macro-level understanding of these functions and their symbiotic relationship to one another, and demonstrates how both can be managed synergistically to the benefit of the organisation.
This bridge-building textbook is ideal for students of marketing, logistics, supply chain management, or procurement that wants to understand the machinations of business at a macro level.
Existing supply chain management books focus on logistics, operations management, and purchasing. Sanders provides supply chain managers with a completely unique approach, presenting SCM from a balanced, integrative, and business-oriented viewpoint. Rather than examining SCM as an offshoot of other business functions, this book discusses it as a boundary-spanning function that is intertwined with other organizational functions. It contains extensive pedagogy and solved problems to make difficult concepts easy to understand. A rich set of current examples are also included to make the material more relevant. Supply chain managers will finally have a resource that takes the business perspective.
In a rapidly changing world, with increasing competition in all sectors of transportation, railways are in a period of restructuring their management and technology. New methods of organization are introduced, commercial and tariff policies change radically, a more entrepreneurial spirit is required. At the same time, new high-speed tracks are being constructed and old tracks are renewed, high-comfort rolling stock vehicles are being introduced, logistics and combined transport are being developed. Awareness of environmental issues and the search for greater safety give a new role to the railways within the transportation system. Meanwhile, methods of analysis have significantly evolved, principally due to computer applications and new ways of thinking and approaching old problems. Thus, it becomes necessary to come up with a new scientific approach to tackle management and engineering aspects of railways, to understand in-depth the origins and inter-relationships of the various situations and phenomena and to suggest the appropriate methods and solutions to solve the various emerging problems.
This book aims to cover the need for a new scientific approach for railways. It is intended to be of use to railway managers, economists and engineers, consulting economists and engineers, students of schools of engineering, transportation, economics, and management. The book is divided into three parts, which deal successively with management, track, and rolling stock, environment and safety. Each chapter of the book contains the necessary theoretical analysis of the phenomena studied, the recommended solutions, applications, charts and design of the specific railway component. In this way, both the requirement for a theoretical analysis is met, and the need of the railway manager and engineer for tables, nomographs, regulations, etc. is satisfied. Railways in Europe have separated activities of infrastructure from those of operation. In other parts of the world, however, railways remain unified. The book addresses both situations (separated and unified railways). Railways present great differences in their technologies. Something may be valid for one such technology, but not for another. To overcome this problem, regulations of the International Union of Railways (UIC) as well as European Standardization (CEN) and European Technical Specifications for Interoperability (TSIs) have been used to the greatest extent possible. Whenever a specific technology or method is presented, the limits of its application are clearly emphasized.
Currently the notion of "sustainability" is used in an inflationary manner. Therefore the authors start with a definition which is stable to serve as an anchor for further research as well as for discussions among scientists, managers and politicians, ideally across different disciplines. The character of this book is purely conceptual. The argumentation is based on comparison of new and demanding requisites with existing models (process and network architectures in the field of logistics). Formerly neglected impacts on the environment will be included. Main features of a new approach will be developed which are capable to avoid these impacts and to align logistics with the requirements of sustainability. In order to make logistics sustainable large parts will have to be reinvented. The focus needs to be on decoupling transportation activities from economic growth rates.
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